From Outputs to Outcomes
A free whitepaper introducing A.V.I.O.C., a five-pillar framework that connectsĀ your work to the value your organization is actually trying to create. Written for the people who have the maps, the insights, and the backlogs, but not the leverage.
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Read the framework. Then build it.
This free guide introduces the five pillars of A.V.I.O.C. and walks through a worked example from brief to change plan. When you're ready to build it for your own organization, From Outputs to Outcomes is the ten-week course that takes you there. Downloading the guide adds you to the waiting list, and you'll hear from us first when the beta cohort opens.
Everyone is doing their job. So why isn't it working?
Designers have maps no one acts on, researchers have insights that never reach a decision, and product backlogs absorb requests instead of pursuing a direction. Everyone is doing their job, but the sum doesn't add up, because business value and customer value are modeled separately, by different teams, in different languages. A.V.I.O.C. gives them one shared structure, so the organization can finally see the tradeoffs it's making.
Five pillars. Three movements. One purpose.
A.V.I.O.C. closes the gap between organizational activity and real impact by aligning customer and business value. The pillars aren't a checklist. They move in sequence: Define, Clarify, Direct.
One brief. Two very different answers.
A bank's brief arrives: "Use AI to improve the mortgage application process." The obvious move is to evaluate customer-facing AI tools. Run through A.V.I.O.C., the brief reveals that the application works fine and the real bottleneck sits in underwriting, where manual document handling costs money, loses completions, and must keep a human in the loop for risk. The brief that comes out is smaller, sharper, tied to a funded business priority, and arrives with a sponsor. The whitepaper walks through every step.
Built for the people in the middle
This is for middle managers and new directors in design, research, product, marketing, operations, and technology: the people who do the work that should create value but rarely control what happens to it. It is especially for anyone inside a journey management program who has the maps, the owners, and the dashboards, and can feel that nothing underneath is holding them together. If you have the insights but not the decisions, the outputs but not the outcomes, start here.
Marzia AricĆ²
For over 15 years, Marzia has helped global corporations, from JPMorgan Chase to adidas, become customer centric, supporting strategy teams through organizational transformation. An executive coach and author, she founded the Organizational Intelligence Institute. Marzia holds a PhD from Copenhagen Business School.
Mandy Giacchetto
Mandy is a strategic design leader with over 15 years of experience across the U.S., Europe, and Asia-Pacific. She has held senior roles at Arvest Bank, Ginkgo Bioworks, frog design, and BCG Digital Ventures, building design and research practices for startups, Fortune 500 companies, and public health platforms.
